RESPONSIVE WEBSITE DESIGN AND CREATION BUILT WITH THE USER IN MIND
BRIEF
The site has the potential to be used greatly by multilingual users, so it was really important that the site was able to provide help and information to everyone equally and clearly. The main purpose of this being to establish effective and meaningful communication with its users, allowing workers, in particular, to be able to submit information (confidentially or otherwise) about their issues and complaints so the GLA can address them.
CHALLENGE
One of the other main challenges was to make the website content more accessible for each user group. The existing site had grown organically over time into a sprawling mass, which was muddled and difficult to navigate. The new design needed to filter off the three main distinct user types from the off, and exhibit relevant information for them in a clear, reliable and trustworthy style. We used our partnership with Browse Aloud in order to provide the GLA website with a translation tool.
The main user pages feature large landing blocks so that all the information can be displayed in clearly organised groups. The new design allows these to be displayed on one page to provide easy navigation.
By using the latest version of Umbraco, the site can maintain its ease of use through a responsive design. This allows users accessibility from any device and the ability to use the translation tool - Browse Aloud.
Once you are on the GLA site there are clearly segregated areas for each user type which were mapped out during the UX stages of the design. This means each visitors journey is easy to navigate and suited to the user based upon their requirements.
Working from this requirement, we incorporated areas of landing blocks on pages so that once you're in to a particular user area, everything can be easily found in one place which is particularly user friendly particularly if using a translation tool.
RESULTS
To help people find and move into their new home we built asra’s Property Shop; a simple search tool that allows users to easily locate properties by matching your housing needs. If you can’t find the perfect property then you can sign up for email alerts that will tell you when any new houses enter the market.
The Property Shop also gives house hunters all the information they need so they can make informed decisions about registering to rent or buy a house from asra. The property listings themselves have also been revamped with easier to read descriptions, larger images, direction instructions and video tours for featured properties.
The site is not all about attracting new tenants and homeowners though; asra also takes care of the people in there home by providing plenty of useful information and easy ways to manage their property online.
As a housing association the asra site needs to be available a wide range of people that’s why we’ve used the text-to-speech and translation service provided with BrowseAloud making the site accessible for anyone who requires reading support.
"From the very first approach I made, to the delivery of our new site, 10 Digital promised quality service at extremely competitive rates … and they delivered on both counts. I feel the relationship we have is a proper partnership with all members of the team we worked with exhibiting a ‘can-do’ attitude and a genuine desire to help us achieve our goals. The 10 Digital team works quickly, efficiently and to a high standard and I would have no hesitation in recommending their services to any other prospective clients.”
Paul Fearn Communications and Information Officer, GLA
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